In a world where sustainability has become more in focus than ever before, Matt Ward, Field Sales Solutions Future Leaders Programme team member, explores how brands and retailers are attempting to meet environmental expectations and gives his view point on if what they are doing is enough to help to solve some of the most complex challenges facing our world.
Matt originally began exploring sustainability during his time working on the NPD Ferrero team. Part of his role was to explore new to market products, analyse and make recommendations based on field execution data. However, at Field Sales Solutions we believe in a true partnership approach, so when Matt advised that he was also working on a specialist sustainability insight project we knew he would add real value.